The Lobby is Tridel’s new high-tech experiential head office and sales centre located at 4800 Dufferin Street. The Lobby breaks new ground for the industry by providing prospective buyers with a uniquely integrated way to customize their new homes and make personalized choices. By fusing high-tech with real touch-and-feel, The Lobby provides highly customized and efficient condo-buying experiences.

II BY IV DESIGN created a space that was immersive, interactive and engaging – all the aspects that relate to Tridel’s core values. The design of The Lobby provides better operational effectiveness and a better customer experience which reinforces the Tridel brand and strengthens the business.

Photography: David Whittaker.