Firm

Approach

Every project begins with a story.

At II BY IV DESIGN, we are driven by passion and purpose—dedicated to realizing our clients’ visions through design that is both intelligent and intuitive. We believe every project is unique, deserving of its own signature and story.

Our design philosophy balances intuition and intelligence. Each project begins with a narrative—a poetic thread that guides every detail from proportion to palette. Through collaboration, and craft, we shape environments that are authentic, evocative, and enduring.
Every project we undertake begins with curiosity and is carried by integrity. Our pursuit of balance and excellence defines not only what we design but how we collaborate—with clients, with each other, and with the world.

 

Team

Founded in 1990 by partners Dan Menchions and Keith Rushbrook, II BY IV DESIGN has evolved into an internationally recognized studio defined by collaboration, curiosity, and craft. From our headquarters in Toronto, with studios in New York and London, we bring a global perspective informed by constant exploration — of art, architecture, culture, and craft.
Our team is composed of designers, strategists, and storytellers united by a shared belief: that great design transcends trend. Each project is guided by the same principles that have shaped our work for over three decades — clarity of purpose, meticulous attention to detail, and a pursuit of beauty that is both timeless and alive.