The Urban Infill Store is a highly innovative concept for the Liquor Control Board of Ontario; the first of its kind, it was created to get the most out of high-density urban areas and provide a viable solution to design, construction, operational efficiency and delivery challenges.
Beginning with the exterior façade through to the back cellar-style beer room, no detail has been overlooked. Working in concert the careful selection of finishes, graphics and display of merchandise live up to the brand promise of craftsmanship, quality and convenience. The overall concept based on an understanding that urban customers look for a selection of higher-end product and a sense of “retail-theatre” in their shopping experience.
Photography by David Whittaker.