The Toronto Star – II BY IV DESIGN: Facilitating the ‘Eureka’

Designers’ clients say ‘Oh, yes – that’s exactly what I’m looking for!’

Novice entrepreneurs may have had their first taste of financial panic this past year, but to the founders of II BY IV DESIGN, recessions signify opportunity rather than anguish. “We started during a recession; we had $500 between the two of us,” Keith Rushbrook recalls. “We’ve been very fortunate,” Dan Menchions adds. “We came from nothing.”