Perspective Magazine – Power of Design

Canadian hairstylist John Donato has been in a business for 25 years when he tapped II BY IV DESIGN to conceptualize his new Toronto flagship. The project’s overarching goal, explains firm principal Dan Menchions, was to put a frehs face on the brand – and to usher the salon/spa typology into the future. For ideas, Menchions looked to boutique hotel lobbies, an inspiration evident in the ebony-and-ivory-palette and the 22-foot-long check-in desk lit by glittering crystal chandeliers. The luxe vibe belies the project’s tight budget and dense program.