PRESS

Modern hotel design goes beyond cook-cutter styles from one locale to another. The old axiom, “Location, location, location,” has taken on new importance in the modern era of hotel design. While it’s still up to the developer or owner to choose (and battle the city to secure) a prime site, more than ever the challenge for architects and designers is to customize hotels, even heavily branded ones, to their surroundings – all while meeting a demanding number of other requirements.