McDonald's Urban Eatery

McDonald's Urban Eatery
To attract urban clients that are aesthetically literate, the design team aimed at refreshing expectations for the iconic McDonald’s quick-service restaurant, while maintaining its spirit. Familiar branding elements have been manipulated, a moodier colour palette used, and seating variations have been incorporated to reflect the clientele.

Photography by David Whittaker

McDonald's Urban Eatery
To attract urban clients that are aesthetically literate, the design team aimed at refreshing expectations for the iconic McDonald’s quick-service restaurant, while maintaining its spirit. Familiar branding elements have been manipulated, a moodier colour palette used, and seating variations have been incorporated to reflect the clientele.

Photography by David Whittaker

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